Aftermarket Firms Develop Power Operated Soft Top for Jeep Wrangler

Along with myriads of new concept and project cars, next week's SEMA Show in Las Vegas will also see many aftermarket companies debuting numerous new vehicle components and accessories.

Jeep specialist RuggedRidge and RoadWire both revealed that they would use the SEMA Show to launch new power operated convertible tops for the JK Wrangler.

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Jeep Announces New Ad Campaign for Italy

Jeep is one of the two mainstream brands within the Fiat Group – Chrysler LLC alliance (the other one being Alfa Romeo) that are destined to play a major global role in the company's growth plans for the future.

To mark Jeep's renewed lineup in Italy, the automaker is launching a new TV campaign under the tagline "Don’t' adapt to conventions". The first spot is named "Never Adapt" and it will begin airing on Italian television channels on Sunday, October 9.

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