Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Leaked! First Official Photos of New Peugeot 208 Supermini

The brand-new 2012 Peugeot 208 wasn't supposed to make its official appearance until later this week, but the first photos of the French supermini have already hit the interwebs.

The 208 is the successor to the Peugeot 207 that has been in production since 2006, and it will compete against the likes of the Volkswagen Polo and Fiat Punto in the highly popular in Europe, B-segment.

According to the first details that were published along with the pictures, the 208 is more compact than the 207 measuring 3,975mm long, or 70mm less than its predecessor. More importantly, Peugeot's engineers managed to reduce the weight by a whopping 110kg or close to 250 pounds on average across the range.

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Peugeot Expands Range of Accessories for RCZ Sports Coupe

The funky-looking Peugeot RCZ sports coupe has been in the market for a little over a year and now, the French carmaker has decided to introduce a new line of accessories for both new and current owners.

First up is a new sports muffler with dual tailpipes on either side of the bumper that is available in a choice of two designs, with the oval shaped pipes priced at €733 in Germany and the round shape units at €788.

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PSA Peugeot Citroën to Cut 3,500 Jobs in Europe as it Tries to Slash Costs

French carmaker PSA Peugeot Citroën is feeling the burden of the economic crisis as the company said on Wednesday that despite group revenues being up 3.5% compared with third-quarter 2010, its core automotive division's revenues are down 1.6% year-on-year and as a result, it would barely break even this year.

The Paris-based automaker blamed the drop in revenues on the negative impact from the aftermath of Japan's tsunami (€250 million) and the higher prices of raw materials (€700 million).

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Tintin Endorses the Peugeot Brand

Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg's 'The Adventures of Tintin: The Secret of the Unicorn' film that will be released in European theatres next week with the U.S. to follow on December 23.

One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.

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Peugeot Launches New 308 Sedan in China [47 Photos]

French carmaker Peugeot has released its third new model into the Chinese market in the last eighteen months, the 308 compact sedan, which made its debut at the at the Chengdu Motor Show in mid-September this year.

Manufactured locally in cooperation with Peugeot's Chinese partner Dongfeng Motor Corporation, the new 308 Sedan joins the carmaker's extended offerings in the C-segment that also include the 307 and 408 saloons.

Peugeot said that with the new launch, it intends to strengthen its presence within the very competitive category, with a full year sales target of 60,000 units.

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Peugeot 908 Hybrid4 Racer Undergoes its Maiden Track Test

At the Geneva Motor Show last March, Peugeot unveiled a new version of its 908 LMP1-class endurance racer called Hybrid4 and as its name suggests, it uses a hybrid powertrain.

Peugeot did not enter its new diesel-electric endurance racer in the last 24 Hours of Le Mans, nor in any other event so far for that matter, relying instead on the current 908HDi diesel. The reason is that the brand-new model was still at the early stages of development and is scheduled to compete in 2012.

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Video: Le Gendarme de Paris…

When Sergeant Ludovic Cruchot (played by the great Louis de Funès) and the rest of the protagonists of the Le gendarme film series terrorized the French roads with their crazy antics and car chases, it was extremely fun to watch.

But something tells us that the pedestrians seen in this clip, which was shot in a crowded district of Paris, France, were far less than amused with the police man behind the steering wheel of this Peugeot 308 307. Follow the jump to see why.

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POLL: Mirror, Mirror on the Wall, Which is the Most Beautiful of All?

The results of a collaborative project between two or more automotive partners can vary deeply, depending on how far the participating companies are willing to take the rebadging process.

For example, the differences between the original Fiat Doblo and GM's Opel Combo spinoff (a RAM variant will also be introduced in early 2013) are more or less limited to the design of their front bumpers.

The French PSA Peugeot Citroën group on the other hand, gave its designers a little more breathing room when it came to the development of its new compact SUVs / crossovers, the Peugeot 4008 and the Citroën C4 AIRCROSS.

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