10/04/2011
BMW Singapore Pulls a Performance Prank on 1-Series Coupe Owner [Video]
Posted on 11:27 AM by ^^!
In one of the more intriguing marketing stunts we've seen of late, BMW of Singapore has launched a part-promotional, part-prank project entitled "Switch".
The Bavarian automaker describes the gig thusly: "The BMW Switch is a fun collaborative project between the public and BMW Asia to switch unsuspecting BMW drivers' current cars with a similar model that has been enhanced with original BMW Performance Accessories."
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