The Detroit-based automaker said that it will invest around $380 million to the prepare the factory for the new line, and as a result, create or retain about 1,260 jobs hourly and salaried jobs.
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After the announcements on the 2013 Colorado pickup truck, the Camaro ZL1 Convertible, the EN-V project and the Spark EV, Chevrolet revealed today that it will also introduce the all-new, 2013 TrailBlazer midsize SUV at the upcoming Dubai International Motor Show on November 10.
The General published a darkened-out teaser photograph along with a short statement saying that the 2013 Trailblazer will be based on a "new global midsize platform developed by GM do Brasil" and that sales will begin in Thailand starting in early 2012.
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Last week, the Detroit-based automaker launched the production version of the new Colorado mid-size pickup truck in Thailand and has plans to sell it in other regions around the globe including Australia where it will be marketed under the Holden nameplate.
“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”
This week, the Japanese automaker revealed its all-new D-MAX pickup truck, which was designed in cooperation with GM and is a sister model to the 2012 Chevrolet Colorado that made its debut on Wednesday. Albeit on separate occasions, both pickup truck models were presented in Thailand.
Thailand will be the first country to receive the new pickup truck before the end of October with the Asia Pacific, Middle East and South American regions to follow shortly after. In Australia, the Colorado will be marketed under the Holden brand name.
