New Lancia Thema Sedan Available in Europe [Gallery with 67 Photos]

On Wednesday, Lancia made its new Thema sedan available in the European market.

The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.

The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.

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Imported from Detroit? Made in the USA Foundation Doesn’t think so, Sues Chrysler and Ford

Chrysler's “Imported from Detroit” campaign that began airing during the Super Bowl earlier this year and continued with several more spots later on, has grasped the interest of viewers and consumers alike.

Unfortunately for Chrysler, it has also caught the attention of the Made in the USA Foundation, which filed a complaint with the Federal Trade Commission against Chrysler's claims for false advertising. And it’s not only Chrysler as the non-profit consumer group is also targeting Ford for the same reason.

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