Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Leaked! First Official Photos of New Peugeot 208 Supermini

The brand-new 2012 Peugeot 208 wasn't supposed to make its official appearance until later this week, but the first photos of the French supermini have already hit the interwebs.

The 208 is the successor to the Peugeot 207 that has been in production since 2006, and it will compete against the likes of the Volkswagen Polo and Fiat Punto in the highly popular in Europe, B-segment.

According to the first details that were published along with the pictures, the 208 is more compact than the 207 measuring 3,975mm long, or 70mm less than its predecessor. More importantly, Peugeot's engineers managed to reduce the weight by a whopping 110kg or close to 250 pounds on average across the range.

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