Now the Italian automaker’s boss admits that his company is facing huge troubles in Europe as in the first nine months of 2011, the company's sales decreased by 12% compared to the same period last year, with its share in the European market dropping from 8.2% to 7.3%.
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The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.
The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.
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The New Stratos was commissioned by wealthy German car enthusiast Michael Stoschek and built by Italian design house Pininfarina. It is based on a shortened platform of the Ferrari 430 Scuderia and features a 4.3-liter V8 engine sourced from the same model with 540-horses and more than 500 Nm (369 lb-ft) of peak torque.
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Designed by the great Bertone, it was based on Ferrari mechanics using a modified version of the Dino's 2.4-liter V6. The Stratos was an extremely successful racing car winning three consecutive World Rally Championships in 1974, 1975, and 1976.
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In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.
The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.
