Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Tintin Endorses the Peugeot Brand

Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg's 'The Adventures of Tintin: The Secret of the Unicorn' film that will be released in European theatres next week with the U.S. to follow on December 23.

One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.

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Video: Le Gendarme de Paris…

When Sergeant Ludovic Cruchot (played by the great Louis de Funès) and the rest of the protagonists of the Le gendarme film series terrorized the French roads with their crazy antics and car chases, it was extremely fun to watch.

But something tells us that the pedestrians seen in this clip, which was shot in a crowded district of Paris, France, were far less than amused with the police man behind the steering wheel of this Peugeot 308 307. Follow the jump to see why.

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